ENTERPRISE RENT-A-CAR
The 30,000 foot view
Enterprise faced a challenge with underperforming online sales overseas despite their strong international brand presence. WMX revamped their digital ecosystem, creating a responsive website that worked seamlessly on all devices. We enhanced the car catalog by rendering 3D models for a visually stunning experience. Through intuitive UX and compelling storytelling, we drove engagement and encouraged social sharing. Dynamic banners and retargeting efficiently directed customers to the new site, resulting in increased conversions and revenue in twelve key international markets. Enterprise’s improved user experience and revamped brand presence supported customer acquisition, fueled lead generation, and cemented their market expansion goals while delivering strong ROI.
The challenge
Enterprise’s international brand was strong, but their online sales abroad were struggling. Their digital ecosystem lacked the desired aesthetics, user experience, and functionality, calling for a creative and U/X transformation to enhance customer acquisition and meet their market expansion goals.
The solution
A SEAMLESS EXPERIENCE
A great user experience across all devices was critical. Whether viewed on a desktop, laptop, tablet, or phone, we ensured that Enterprise’s website was not only responsive but also performed exceptionally to support customer acquisition.
3D CAR LIBRARY
To enhance the rental service, we went beyond stock vehicle photographs. We rendered every car in the fleet in 3D, creating a visually stunning and standardized experience that bolstered brand awareness.
STORYTELLING
Each destination had its own unique personality, inspiring customers to book their dream trips and share their experiences through engaging postcards on social media. This strategy significantly boosted lead generation.
A SMARTER WAY TO DISPLAY
Dynamic banners tailored to consumers’ search behavior and past interactions helped us achieve higher conversions while avoiding redundancy. These innovations optimized performance and delivered measurable ROI.
The results
By replacing Enterprise’s main website with a new and user-friendly microsite, and complementing it with targeted digital campaigns, we achieved remarkable results. The improved user experience led to a significant increase in bookings and revenue across twelve key international markets. This strategic move firmly established Enterprise as a leader in the industry while providing customers with a seamless and enjoyable booking process, furthering their market expansion and driving outstanding ROI.
