VIDA FITNESS
The challenge
Washington D.C.’s premier fitness club and spa, Vida Fitness needed an innovative marketing approach to back their post-pandemic reopening, along with a sound strategy to help increase membership and compete with the Covid-era upsurge of in-home fitness solutions.
Time to get back in the gym
As an agency full of fitness enthusiasts, we were thrilled to help Vida Fitness refocus their marketing efforts to gain and retain members. To convey the gym’s next-level facilities, programs and convenient locations, we knew we needed to get granular with neighborhood-specific geotargeted display and social content.
Big gains on social
Leveraging a strategic spend across search, programmatic, and social, we brought Vida’s dynamic messaging to a diverse audience across the larger D.C. area. This allowed the gym to clearly communicate their franchise highlights such as amenities, culture, and pool/spa services, all while driving traffic to the gym closest to each potential member.
big gains on social
Leveraging a strategic spend across search, programmatic, and social, we brought Vida’s dynamic messaging to a diverse audience across the larger D.C. area. This allowed the gym to clearly communicate their franchise highlights such as amenities, culture, and pool/spa services, all while driving traffic to the gym closest to each potential member.
Results
By building a multi-channel media and social strategy with a hyper-focused geo-location component, we were able to impact high-value data sets while prospecting new ones, leading to a decisive spike in memberships and awareness for the gym.
increase in
new members
